New evidence guide, references included: read the guide of the month
Journal

Every story, on file.

Every Face Value story in one place: founder interviews, close reads and news, each checked against the evidence, newest first.

Cover story · Interview

Alli Reed on what a plant must prove to stay

Alli Reed learned formulation from dermatology journals and Reddit, then grew Stratia from a home kitchen into a Los Angeles lab. She says why her evidence-first brand bans essential oils yet keeps two oils from the sea buckthorn berry.

Madeline Hawkins · 14 min read
50 stories

The archive

Dashboardly compared marketplace costs, neither channel won outright
Retail

Dashboardly compared marketplace costs, neither channel won outright

Madeline Hawkins · 3 min read
Inside Vintner’s Daughter with April Gargiulo, testing slow skincare claims
Life Stages · Interview

Inside Vintner’s Daughter with April Gargiulo, testing slow skincare claims

Julia Atkins · 10 min read
Minesh Patel on calm care for reactive skin daily
Conditions · Interview

Minesh Patel on calm care for reactive skin daily

Madeline Hawkins · 10 min read
Lindy Snider on care for skin during treatment stress
Conditions · Interview

Lindy Snider on care for skin during treatment stress

Julia Atkins · 11 min read
What botanical oils can show for skin, with Julie Elliott
Formulas · Interview

What botanical oils can show for skin, with Julie Elliott

Madeline Hawkins · 10 min read
Jared Pobre and the alpine botanicals tested for dry male skin
Life Stages · Interview

Jared Pobre and the alpine botanicals tested for dry male skin

Julia Atkins · 12 min read
Wild plants and clinical actives for calm skin, with Kendra Kolb Butler
Formulas · Interview

Wild plants and clinical actives for calm skin, with Kendra Kolb Butler

Julia Atkins · 11 min read
Alpine edelweiss extracts and what concentration can prove
Formulas · Essay

Alpine edelweiss extracts and what concentration can prove

Benjamin Marsh · 8 min read
Desiree Verdejo on clearing dark spots on deeper skin
Conditions · Interview

Desiree Verdejo on clearing dark spots on deeper skin

Julia Atkins · 11 min read
81 and what twelve months of testing can show
Launch

81 and what twelve months of testing can show

Julia Atkins · 3 min read
Inside Monastery with Athena Hewett, what the evidence supports
Clinic · Interview

Inside Monastery with Athena Hewett, what the evidence supports

Julia Atkins · 11 min read
What Michael Azoulay learned from argan in dry heat
Life Stages · Interview

What Michael Azoulay learned from argan in dry heat

Madeline Hawkins · 12 min read
Jamika Martin on honest formulas for breakouts and dark marks
Conditions · Interview

Jamika Martin on honest formulas for breakouts and dark marks

Julia Atkins · 12 min read
Liah Yoo and the quiet evidence for tamanu and restraint
Conditions · Interview

Liah Yoo and the quiet evidence for tamanu and restraint

Julia Atkins · 10 min read
Panahi and Nasirian tested rosemary against minoxidil, with limits clear
Ingredients

Panahi and Nasirian tested rosemary against minoxidil, with limits clear

Madeline Hawkins · 3 min read
How barrier repair became standard care before strong actives
Formulas · Essay

How barrier repair became standard care before strong actives

Madeline Hawkins · 7 min read
Inside Doctor Rogers with Heather Rogers, testing calm for reactive skin
Clinic · Interview

Inside Doctor Rogers with Heather Rogers, testing calm for reactive skin

Madeline Hawkins · 10 min read
The argument for shorter routines
Formulas · Essay

The argument for shorter routines

Benjamin Marsh · 8 min read
Why Marie-Veronique Nadeau built a barrier line on restraint
Formulas · Interview

Why Marie-Veronique Nadeau built a barrier line on restraint

Julia Atkins · 10 min read
The case for skilled hands over stronger devices
Clinic · Essay

The case for skilled hands over stronger devices

Madeline Hawkins · 6 min read
Renée Rouleau on typing skin for clearer results at home
Clinic · Interview

Renée Rouleau on typing skin for clearer results at home

Julia Atkins · 10 min read
What growth in supplement sales changes for careful skin readers
Market

What growth in supplement sales changes for careful skin readers

Benjamin Marsh · 3 min read
What Chase Polan learned from formulating for reactive skin
Formulas · Interview

What Chase Polan learned from formulating for reactive skin

Madeline Hawkins · 10 min read
AutyFIT reviewed bakuchiol data, narrowing claims for shoppers
Science

AutyFIT reviewed bakuchiol data, narrowing claims for shoppers

Benjamin Marsh · 3 min read
Danielle Gronich and Kayleigh Christina on subtracting triggers that clog pores
Conditions · Interview

Danielle Gronich and Kayleigh Christina on subtracting triggers that clog pores

Julia Atkins · 13 min read
Why the wellness rule matters for careful skincare buyers
Market

Why the wellness rule matters for careful skincare buyers

Julia Atkins · 3 min read
Why Susanne Norwitz built a clinical line around one seed oil
Life Stages · Interview

Why Susanne Norwitz built a clinical line around one seed oil

Julia Atkins · 10 min read
Science

Review found weak evidence for mouth taping and sleep

Madeline Hawkins · 3 min read
Inside Le Prunier with Allison Taylor, checking plum oil claims
Formulas · Interview

Inside Le Prunier with Allison Taylor, checking plum oil claims

Madeline Hawkins · 11 min read
What new packaging rules change for refill buyers
Launch

What new packaging rules change for refill buyers

Madeline Hawkins · 3 min read
Prestige skincare rose nine percent in early 2026
Market

Prestige skincare rose nine percent in early 2026

Benjamin Marsh · 3 min read
What daily creatine dosing changes for midlife muscle maintenance
Science

What daily creatine dosing changes for midlife muscle maintenance

Madeline Hawkins · 3 min read
FDA added bemotrizinol, wider UVA options coming
Science

FDA added bemotrizinol, wider UVA options coming

Julia Atkins · 3 min read
41 and what launching really shows after incubation
Retail

41 and what launching really shows after incubation

Julia Atkins · 3 min read
Inside Laurel Skin with Laurel Shaffer, testing whole plant claims
Formulas · Interview

Inside Laurel Skin with Laurel Shaffer, testing whole plant claims

Julia Atkins · 10 min read
Rachel Roff and the measured case for licorice root and cysteamine
Clinic · Interview

Rachel Roff and the measured case for licorice root and cysteamine

Julia Atkins · 12 min read
EU lowered the formaldehyde warning threshold, labels will change
Ingredients

EU lowered the formaldehyde warning threshold, labels will change

Julia Atkins · 3 min read
The case for measured small batch skincare claims
Formulas · Essay

The case for measured small batch skincare claims

Benjamin Marsh · 6 min read
Dr. Chaneve Jeanniton on low-dose retinoids and honest eye care
Clinic · Interview

Dr. Chaneve Jeanniton on low-dose retinoids and honest eye care

Madeline Hawkins · 11 min read
What Olamide Olowe learned from slow testing on deepest tones first
Conditions · Interview

What Olamide Olowe learned from slow testing on deepest tones first

Julia Atkins · 11 min read
Why Andrea Faulkner Williams chose simple formulas for reactive skin
Life Stages · Interview

Why Andrea Faulkner Williams chose simple formulas for reactive skin

Julia Atkins · 13 min read
What tighter rules on compounded GLP-1s change for buyers
Regulation

What tighter rules on compounded GLP-1s change for buyers

Benjamin Marsh · 3 min read
Ten products slowly tested and kept, with Charlotte Cho
Formulas · Interview

Ten products slowly tested and kept, with Charlotte Cho

Julia Atkins · 10 min read
What Alice Glover learned from testing gaps on darker skin
Conditions · Interview

What Alice Glover learned from testing gaps on darker skin

Madeline Hawkins · 13 min read
Why seal promises stopped sorting skincare
Formulas · Essay

Why seal promises stopped sorting skincare

Madeline Hawkins · 8 min read
What 1 percent retinol can show, with founder Shani Darden
Clinic · Interview

What 1 percent retinol can show, with founder Shani Darden

Julia Atkins · 11 min read
Hormone depleted skin needs simpler proof, with King and Lee
Life Stages · Interview

Hormone depleted skin needs simpler proof, with King and Lee

Julia Atkins · 12 min read
What federal cosmetics law now asks of independent labels
Regulation

What federal cosmetics law now asks of independent labels

Madeline Hawkins · 3 min read
What Matt Mullenax learned from Chicago winter air and bad skin
Life Stages · Interview

What Matt Mullenax learned from Chicago winter air and bad skin

Julia Atkins · 12 min read
Zinc only sun care for sensitive skin, with Kate Solomon
Life Stages · Interview

Zinc only sun care for sensitive skin, with Kate Solomon

Madeline Hawkins · 12 min read
Newsletter

The fine print.

One skincare claim a week, checked against the study behind it: what was tested, on how many people, and what it actually proves.

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